Actress, singer and model Zoë Kravitz has been announced as YSL Beauty’s new U.S. muse.
The stunning 27-year-old, daughter of musician Lenny Kravitz and actress Lisa Bonet, will exclusively collaborate with the brand, sharing her favourite makeup looks and beauty tips through YSL’s and her personal social media platforms. She will also appear on ‘Before the Ligth’, a YSL video project which will show how makeup is used as art by musicians all over the world.
‘YSL has always been one of my favorite brands,’ said Kravitz about the collaboration. ‘Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong, and unafraid.’
Alexandre Choueiri, president of L’Oreal International Designer Collections Division, the group that owns the brand, added: ‘As a YSL Beauty muse, Zoë represents the brand’s vision of beauty, appealing to women of all ethnicities to become empowered through style and beauty.’