The Council of Fashion Designers of America (CFDA) has released the results of the study conducted with Boston Consulting Group about the future of New York Fashion Week.
For six weeks, BCG interviewed fashion industry insiders, including designers, retailers, editors and more. What came out of this analysis is a 12-page report which reveals that the fashion week format needs to be updated.
Some of the topics discussed in the study are the ‘see-now, buy-now’ trend, how fashion events should be more customer-friendly and the collections’ delivery dates, which should be changed in order to match the actual seasons.
Marc Jacobs – Fall 2016, New York Fashion Week
While the CFDA doesn’t exactly give a solution on how to fix the issues, it gives some advice on what designers could do to improve the runway shows. For example, merging men’s and women’s collections in bi-annual shows, like Burberry has decided to do; making in-season shows, with small, private events for the press and buyers before the collections are going to be in store, or including limited-edition capsule collections available immediately for purchase, like Rebecca Minkoff did this past NYFW.
It looks like each designer will have to decide what to do next, as CFDA states: ‘Ultimately, it is up to the brands to decide what works best for them, and the CFDA will support designers as they experiment and define what is right for their collections.’
For more details, go to CFDA.com