French streetwear brand Vetements will be taking part in Paris Couture Week this July.
According to WWD, the Chambre Syndicale de la Haute Couture, France’s governing body for the fashion industry, announced on Wednesday that the label has been granted guest membership to Paris Couture Week.
Launched in 2014, Vetements has become popular over the years for showcasing its urban style at Paris Fashion Week and causing some controversies; remarkable designs by the brand include the DHL T-shirt, a $900 Snoop Dogg T-shirt and polyester raincoats.
Demna Gvasalia, director of Vetements and creative director of Balenciaga, discussed some points in an interview with The Telegraph.
‘We never expected a reaction like this. That people would desire what we do’, said the Georgian designer about the £195 DHL T-shirt. ‘For me, it was such a recurring topic in my life. Every day someone was saying, ‘The package didn’t arrive, we have to stop working with DHL, we will be bankrupt by DHL.‘ DHL seemed to be more a part of my life than anything else so I thought, why isn’t it in the show?’
He also explained why he wouldn’t buy his own clothes: ‘We have this one raincoat which I see everybody wear because it’s £150. My friends very often can’t afford the clothes. Like myself, I wear prototypes but I don’t think I’m crazy fashion enough to go and buy those things. I’d rather go on holiday. I feel like it brings more use. Holiday are important. Holidays and quality time on your sofa.’
About being criticised for using only white models during the Balenciaga show at Paris Fashion Week, he commented: ‘Well, I thought at a time when Donald Trump might be a President of the United States that I, a clothes maker, have to make political statement about ethnic diversity is funny. Our criteria for choosing models was purely based on the idea of diversity of character. We had very different types of girls but Lotta who walks with me, we come from this cultural background where is not even an issue… From my point of view it was the attitude of those girls that was important for me not the shade of their skin or their origin.’
It will be interesting to see Gvasalia approach to couture.
For the full interview: www.telegraph.co.uk