Yesterday morning, the British Fashion Council announced major changes at this year’s British Fashion Awards.
Renamed simply as ‘The Fashion Awards’, the ceremony in partnership with Swarovski, will be held on 5 December at the Royal Albert Hall in London, and it will honour international fashion talents and contributors.
Since 1989, the prestigious ceremony has celebrated British designers and fashion icons; with this makeover and the intention to attract a global audience, the event is now ‘a mix of the Academy Awards and the Met Ball’, said the chairman of BFC, Dame Natalie Massenet. Speaking to Business of Fashion, she continued: ‘It’s going to be the most sweeping, beautiful, magical, sparkly, twinkly, elegant red carpet you’ve ever seen.’
But there’s more: the Fashion Awards will also be a fundraising gala for the British Fashion Council Education Foundation charity, which aims to raise funds to support fashion education, helping the best talent to attend leading fashion colleges.
‘Our aim is to make the Fashion Awards 2016 bigger and better than ever and will celebrate the global fashion industry at the beautiful and iconic London venue, the Royal Albert Hall…’, said Massanet. ‘As a global industry we should make a commitment to support talented people from all backgrounds to fulfill their dreams and access the best universities in the world. Over the next 10 years our ambition is to raise and invest £10million to support young people in this goal.’
Nadja Swarovski, member of the Swarovski executive board, said: ‘Supporting emerging talent and celebrating creativity is in Swarovski’s DNA, so we are delighted to partner again with the BFC on the Fashion Awards, which are not only celebrating the most creative expression in fashion on a global scale, but also raising funds for education in fashion.’
Caroline Rush, BFC chief executive, added: ‘We have been developing a large scale Awards format that this year will become a celebration of British and international excellence as well as significant fundraiser to give opportunities to talented young people. Our ambition for the evening is that the best of the fashion world will come together in London to recognise talent in design, creativity, business as well as those whose outstanding contribution to the industry have significant changed it for the better.’
At the new location, there will be 3000 seats available, with a half going to the public. Tickets will go on sail on 3 May at fashionawards.com.