A handful of Starbucks in New York tested demand for tiny cream cheese–stuffed bagel balls this summer and the response was overwhelming.
The bite-size dough globes from Bantam Bagels have made their way into 515 stores in the city, as well as a some locations in Philadelphia and Indianapolis.
The coffee chain’s food section make up 19% of sales.
Bantam, started business in 2013 with a small storefront in Manhattan’s West Village. It now also sells products online and has a catering business that delivers to offices and events like weddings.
The market for bagel balls is bigger than you might think.
Bantam saw an increase in sales after being featured on Shark Tank in January. and it has sold more than 2 million bagel balls so far, with sales of over $2.1 million.