High street retailer River Island have announced that a plus-size collection called RI Plus will be launched in March 2016, following in the footsteps of other brands.
Marketing director Josie Roscop told Vogue UK: ‘We’re excited about giving great fashion to more women, we feel this is the right time for the brand to expand our size range offering. Ultimately, it’s about fashion and being inclusive’.
The new collection will include the brand’s popular items, such as workwear, partywear, denim, mesh and lace, not different ones.
Model Candice Huffine, who already starred in many campaigns and appeared on the cover of Italian Vogue and on the Pirelli Calendar, has been selected as the face of RI Plus.
‘The fact that River Island is extending their sizing while staying true to their brand is perfection,’ said Huffine about the news. ‘It’s clear that they have thought about a curvy woman’s body and designed accordingly, while giving her exactly what can be found on the high street at any other size. A plus-size collection doesn’t need to be made totally different, it just needs to be made to fit’.
The collection is composed by 75 pieces from size 18 to 24 and the price range will be from £6 to £80.