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Paris 2024 Olympics committee plagarises logo design from British consultancy agency

olympiclogo

Here is the new logo for the Paris 2024 Olympics and below here is the logo of 4 Global a British sports event consultancy.

4Global

4Global

The Paris logo composes the 2 and 4 into the shape of the Eiffel Tower.

The logo designed by French design company Dragon Rouge, said that there was no “willingness to copy it” and that there has been a “legal check,” according to a translation by The Local of comments made to GQ who raised the concerns.

Designer Kheireddine Sidhoum also said to GQ: “You’re freaking me out.”

The logo which was revealed on Tuesday to crowds was projected onto the Arc de Triumph.

“The new visual identity of the Paris 2024 campaign reflects the values and ambitions of our bid,” said Paris 2024 co-chairman Bernard Lapasset to Euronews.

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