The Fine Bros who wanted to copyright their Youtube ‘react’format have turned around their decision completely following the massive backlash on the internet.
Benny and Rafi Fine are the creators of the ‘Teens React and Elders React’ series, which see people reacting to viral videos.
As part of the React World program, anybody who aimed to produce their own reaction video would have had to license the format from Benny and Rafi Fine and their company or have it taken down or blocked.
After making a video about this unwelcoming news, the video received thousands of dislikes and has been since taken down. Their channel also lost thousands of subscribers and a barrage of abuse.
A day later after the video they posted an apology message:
“We’re here to apologize.
We realize we built a system that could easily be used for wrong. We are fixing that. The reality that trademarks like these could be used to theoretically give companies (including ours) the power to police and control online video is a valid concern, and though we can assert our intentions are pure, there’s no way to prove them.
We have decided to do the following:
1. Rescind all of our “React” trademarks and applications.*
2. Discontinue the React World program.
3. Release all past Content ID claims.**
The concerns people have about React World are understandable, and that people see a link between that and our past video takedowns, but those were mistakes from an earlier time. It makes perfect sense for people to distrust our motives here, but we are confident that our actions will speak louder than these words moving forward.
This has been a hard week. Our plan is to keep making great content with the help of our amazing staff. Thank you for your time and for hearing us out.
Benny and Rafi Fine”