The Apple watch may be the hot new gadget of the year but this is ridiculous.
Jãrgen Mouritzen, from Denmark, claims he was left with severe burns after the strap surged with power and started burning into his flesh.
He reported it to Apple but is yet to get a reply.
He said: ‘I could smell the burning flesh. And the strap was so hot that as I scrambled to try and pull it off my arm, I even burnt my fingers.
‘There was nothing else around that could have heated the strap up other than the watch, but Apple have still not given me any explanation.’
‘I was happy with the watch and generally happy with Apple products, and I’m sure it’s very rare that this should happen however I’m surprised it’s taken them so long to do anything or to help out a customer.’