Livia Firth has teamed up with Mark and Spencer in creating a new and exclusive ethical collection of fashion, different to other clothing within the store.
Each hand selected garment by Firth for its green credentials, ranging from the fabrics used to the verification of the factory where it was made, comprising two office outfits, an evening look and a weekend ensemble.
The Edit, as it will be called, features pieces from across Marks & Spencer’s in-house labels – including Per Una and Autograph – and offers the store the chance to show its existing efforts, as opposed to having Firth come in and design her own collection from scratch.
“The M&S eye to quality in its garments and production cycles means this is not fast fashion” Firth remarks about her new collection.
“I am so excited to finally be partnering with a high-street retailer and it was very clear to us why it had to be M&S,” said Firth of the partnership.
“I have very much admired the astonishing work that M&S has done over the years – seriously, transparently and with huge commitment throughout the whole company – in both environmental and social justice.”
“On top of this, the M&S eye to quality in its garments and production cycles means this is not fast fashion. I have been an M&S customer for many years and I look forward to now telling the wonderful stories behind their clothes.”
“Livia and her team have the most incredible knowledge of the challenges of making fashion sustainable and it has been a mutually beneficial experience working with her to select this edit of her favourite pieces from our autumn ranges,” said Patrick Bousquet-Chavanne, executive director, marketing.
He continues, “This is a great partnership to bring to life the lengths we go to on all our products and the importance of integrity at the heart of our business.”
The Edit will be available from tomorrow, October 8 in selected stores and at Marksandspencer.com