Kate Moss and Naomi Campbell are fronting this year’s Fashion Targets Breast Cancer’s campaign for its 20th anniversary.
Moss and Campbell first appeared on the campaign when it was launched in 1996 by Ralph Lauren after losing a close friend to the disease. Fashion Targets Breast Cancer has since been supported by many fashion industry personalities, such as Claudia Schiffer, Sienna Miller and Elle Macpherson, and thanks to the support of retailers and shoppers, it has raised £14 million over the years.
The campaign was photographed in black and white by Mario Testino, long-time collaborator and friend of Kate and Naomi.
On billboards all over the UK, the two supermodels are shown wearing an exclusive collection, which includes limited edition pieces available at many high-street retailers, including Topshop, Laura Ashley, Debenhams and Marks & Spencer. Throughout the six-week campaign, the money raised will be donated to the UK’s biggest breast cancer charity, Breast Cancer Now, with each item carrying a minimum of 30% donation towards the charity research. The goal of Breast Cancer Now is that, by 2050, no woman will die from the disease.
Moss said about the campaign: ‘It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year. Since its UK launch in 1996, when I first appeared in the campaign poster, Fashion Targets Breast Cancer has gone on to impact so many lives by funding vital research into this devastating disease.’
‘I never could have expected back in 1996 that I would go on to experience first-hand the harrowing effect this disease can have on individuals, families and loved one, ‘ said Campbell, whose mother battled breast cancer. ‘For the last twenty years Fashion Targets Breast Cancer has united us all — scientists, models, designers, mother, photographers, retailers — as a powerful force against the disease. That’s two decades of incredible support for cutting-edge breast cancer research and it’s vital that we don’t stop now. With 2016’s campaign, I am honoured to stand with people across the UK, united in our belief that, together, we will win this fight.’
For the full collection: fashiontargetsbreastcancer.org.uk