Scottish designer Jonathan Saunders has been announced as chief creative officer of New York-based brand Diane von Furstenberg.
The 39-year-old, who recently closed his eponymous label after 12 years for personal reasons, is all set to bring something fresh to DVF, and attract younger customers, thanks to his signature graphic prints and bold colours.
His designs are loved by critics and celebrities, including Madonna, Kylie Minogue, Michelle Obama and the Duchess of Cambridge.
DvF was launched in the 1970s and became famous for the now iconic wrap dress. Diane von Furstenberg, the company’s founder and chairwoman, said in a statement: ‘Jonathan’s extraordinary passion for colours and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future. I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.’
Saunders will take care of the overall creative direction of the label, reporting to CEO Paolo Riva.
‘The spirit with which this brand was founded is incredibly relevant today’, he said. ‘I am thrilled to be part of its next chapter. Diane has a unique ability to deeply connect with women, and I am excited to be working with Paolo on the future of the brand.’
Riva added: ‘Jonathan is an incredibly talented designer who is able to express his creative vision with great clarity. He will evolve the identity of DVF and passionately embrace our mission of putting women at the centre of everything we do. I look forward to this partnership with him.’