”Every child deserves the right food to thrive” was Jamie Oliver’s slogan as he held the ‘Food Revolution‘ Day on Friday last after recently launching the campaign.
Celebrity chef Jamie Oliver, MBE, has long been an advocate for embracing fresh food and a balanced, nourishing diet. Childhood obesity is on an ever increasing rise in the UK and Jamie believes education is key. Recently, he successfully lobbied to introduce a sugar tax on soft drinks. The tax will be introduced in 2018 as it was revealed in the Budget back in March and is believed to generate up to a staggering £1 billion per year.
International statistics listed below show the critical levels of obesity and hunger worldwide.
On Friday, an array of celebrities such as Kris Jenner, Cheryl, Charlotte Crosby and YouTuber pals along with other famous chefs and colleagues of Jamie’s joined in an individual live discussion alongside the chef and created nutritious, simplistic dishes highlighting how easy it is to incorporate a healthy diet into your lifestyle.
Jamie has launched the ‘Food Revolution‘ campaign that you can sign up to here and help together in creating a mount of support in order to make the revolution an everyday reality. There are almost 700,000 signatures so far. With campaigns, programmes, strategies and the sugar smart tax, the project is on it’s way to making a significant impact.