A shopping mall in Toronto, Canada has a younger, leaner Santa who is known as the Fashion Santa. Yorkdale Mall have put an unusual twist on the traditional Santa by offering shoppers the opportunity to take a selfie with Fashion Santa.
The reason behind this is that it’s part of a holiday charity campaign that donates a dollar for every selfie with Fashion Santa that guests post to social media using the hashtag #YorkdaleFashionSanta to the Sick Kids Foundation.
Fashion Santa is played by Paul Mason, a model who has 30 years of experience. Along with taking photos with guests, Mason poses for promotional photos for the mall and even provides fashion tips.
Mason told CBC News.”Fashion Santa doesn’t have a chair,” and “I often say I’m Santa’s younger brother — the thinner version.”
There is however, the traditional Santa, who is also present at the mall but Fashion Santa is there to provide a more “adult” experience than.