Patrick Couderc, the boss of French fashion house Hervé Leger, has been sacked after he claimed that his dresses should not be worn by “voluptuous” women or lesbians.
Earlier this week Couderc, the UK head of the company, made controversial remarks regarding the label’s signature skintight bandage dresses.
He said, “If you’re a committed lesbian and you are wearing trousers all your life, you won’t want to buy a Leger dress. Lesbians would want to be rather butch and leisurely.”
He also claimed that “voluptuous” women or those with “very prominent hips and a very flat chest” should avoid the clothing line, urging older women against “displaying everything like you’re 23”.
After sparking outrage with his comments the designer was asked to leave the company, confirmed by the statement made to US Weekly that said:
“The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc’s comments made in The Mail on Sunday.
“The statements made by Mr Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour, and femininity without discrimination.”
The comments caused many celebrities to lash out at his comments publicly via social media.
Before the announcement comedian Amy Lamé attacked his comments on Twitter and said that: “As a voluptuous lesbian, this dress most definitely isn’t for me, because @herveleger is a lesbophobic body fascist.”
Additionally, tennis star Martina Navratilova branded him a “total and utter idiot”, whilst comic and fashion designer Margaret Cho tweeted: “Fuck fashion and ‘designers’ that body shame.”