Is Ellen DeGeneres taking over the digital universe and bringing Tyler Oakley along with her? It certainly seems so.
Ellen’s digital team (Ellen Digital Ventures, founded in 2014, is led by Jill Braff, the general manager and works with ‘Ellen Show’ executive producers Mary Connelly, Ed Glavin, Andy Lassner and Kevin A. Leman II) announced the Ellen Digital Network at the Digital Content NewFronts event last Wednesday in New York and the inaugural programming slate features an original ‘Damn, Daniel’ series for Snapchat; ‘Ellen’s Pet Dish’, an animated series featuring her pets from Warner Bros.’ digital production studio Blue Ribbon Content; a series starring 4-year-old whiz kid and viral sensation Brielle; and new episodes of ‘tWitch & Allison’s Dance Challenge’, ‘#MadeByYou’, featuring the best user-generated content from ‘ellentube’; and popular ‘Ellen Show’ game ‘Epic or Fail’.
Included in the deal is a ‘content-development pact’ with YouTube personality, Tyler Oakley who has more than 8 million YouTube subscribers, 6.2 million Instagram followers and 5.2 million on Twitter. The pair will join together to create original content for online projects as well as aiming them towards TV in the future.
“I’m so excited for the Ellen Digital Network,” said Ellen. “I’ll get to showcase amazing talents like Tyler Oakley and tWitch. Plus, I’ll finally prove to the world that my pets can speak in human voices.”