News broke yesterday with the new appointment of Maria Grazia Chiuri as Dior‘s seventh Creative Director for the French fashion house. Maria will also be Dior’s first ever female Creative Director.
Dior has been in the news lately for many reasons, mainly because they were in the midst of recruiting a Creative Director since Raf Simons departed the label in October of last year (2015).
Dior will be poaching Maria Grazia Chiuri from Valentino, according to Reuter’s website. Maria has been at the head of the Italian fashion house since October 2008 along with Pierpaolo Piccioli. The pair took over the role when Alessandra Facchinetti (who was helm after Mr Valentino Garavani himself retired) left the label after just 1 year. Maria will be seen as a massive boost to Dior ever since she turned Valentino into one of the most profitable brands in the industry. Dior have reported slow sales growth lately, although many think the brand is losing appeal, therefore the new appointment will be a lucrative one.
The brand will inevitably verge romanticism to it’s future collections when Maria takes on the role formally, as Dior’s aesthetic has been known in terms of its modern contemporary design as opposed to Valentino’s feminine appeal.
Although no official statement has been released from Dior yet, it is thought the company will announce the news after the brand’s couture show in July.
Update: 7th July ’16
It was confirmed this morning at Valentino’s A/W ’16 Haute Couture show in Paris that Ms Chiuri would be departing as co-creative director after 17 years, alongside Pierpaolo Piccioli. While Dior’s statement confirming Maria Grazia Chiuri is imminent, Valentino had this to say:
Everything achieved in these years would have been impossible without Maria Grazia Chiuri and Pierpaolo Piccioli’s talent, determination and vision that together have contributed into making Valentino one of the most successful fashion companies. A new and exciting phase for the brand begins under the creative leadership of Pierpaolo Piccioli. The brand is strongly determined to continue its affirmation and development process accomplished in the past years.
Update: 8th July ’16
Dior’s official statement on Maria Grazia Chiuri’s appointment at the brand can be read below.