David Beckham has been announced as Biotherm Homme first global ambassador.
Following in the footsteps of his wife Victoria, who will be launching a limited-edition makeup collection with Estée Lauder later this year, not only will the former footballer be the face of several campaigns for the brand’s products, he will also be launching his first skincare and grooming line next year.
The first campaign will be released online this June, and will see Beckham as the face for the brand’s best selling moisturiser Aquapower.
‘I’m excited to be working with Biotherm Homme,’ he said about the collaboration. ‘I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.’
In the promotional video, he also talks about his skincare regime, saying: ‘When you look after yourself, you feel better, you look better. I cleanse, I moisturise. I’m in and out in seven minutes.’
David Fridlevski, Biotherm general manager, added: ‘It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.’
Furthermore, an exciting new H&M collaboration is coming.
Actor and comedian Kevin Hart will join him again for their second campaign with the Swedish fashion label, after starring as ‘twinsies’ in the promotional video for the brand’s line Modern Essentials selected by David Beckham last year.
The hilarious sketch saw Hart ‘studying’ Beckham for an upcoming biopic, including his sleeping habits and wearing the same outfits.
But for now, the new project is still top secret. In a statement to E!News, the brand said: ‘We are currently shooting the campaign for David Beckham’s H&M fall campaign, which will contain a sequel with Kevin Hart. We are looking forward to sharing more details soon.’
Let’s wait and see what they will come up with this time!