Famous makeup-artist Charlotte Tilbury is launching a new lipstick collection in partnership with the charity Women for Women International, an organisation which helps women living in countries affected by war and conflict.
Brita Fernandez Schmidt, the executive director of the association, spoke to Vogue about the collaboration: ‘When Women for Women was working in Bosnia 20 years ago, where it’s estimated that 50,000 women were raped during the conflict, we did all we could think of to help and then asked the women if there was anything else at all we could bring them. They said lipstick. Women said they wanted the snipers to know they were killing a beautiful woman. That’s why this partnership is so perfect, and Charlotte’s passion for the project is so wonderful and so real.’
As for the collection, which is called ‘Hot Lips’, it will include 12 lipsticks named after and inspired by celebrities like Nicole Kidman, Helena Bonham-Carter, Emily Ratajkowski, Cindy Crawford and Kim Kardashian-West.
‘Lipstick is that thing that pulls you together, and makes you feel like a woman – it gives you confidence and makes you powerful. That’s why I’ve called on all my friends, these beautiful and inspirational women, to help me spread this message as much as we can,’ Tilbury told Vogue. And describing some of the shades, she said: ‘Helena Bonham-Carter’s shade is Hel’s Bells – she came up with the idea for the name! – a really deep, wine colour with an undertone of this bright magenta… Cindy Crawford’s is that amazing Nineties taupe and Kim Kardashian-West’s shade is that pale-nude pink that just suits her so well, she’s such a modern beauty icon and this is just the Kim colour. We simply called it Kim KW – I got the go-ahead from the ‘momager!’
The lipsticks will be available first online and then in store from June/July this year, and will cost £23 each, with £1 from every sale going to the charity. There will also be a social media campaign with the hashtag #lipstickconfidence, to help raise awareness for Women for Women.