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(Picture: H&M)

Caitlyn Jenner is the new face of H&M

On Thursday, retail giant H&M announced that  I Am Cait star Caitlyn Jenner will front their upcoming AW16 sports range.

H&M said that they wanted to “show diversity and a range of personalities” and “We want to illustrate that everything is possible—in sports, and in life,” For them, Caitlyn was the perfect choice.

Full details on her involvement haven’t been released as of yet but they did release a behind the scenes photo of Caitlyn in what we assume to be a photo shoot or video advert.

With a MAC cosmetics partnering already under her belt, it seems as though she is now going to take the fashion world by storm.

‘So proud to be part of their inspiring #HMSport campaign,’ Jenner wrote on Twitter. ‘Can’t wait to show you more of this inspiring and amazing campaign!’

The news however hasn’t gone down well with everyone, users on H&M’s Instagram expressed their dismay of the choice with a range of negative opinions.

What do you think? Will you buy this new range when it becomes available? Let us know!

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