The British Fashion Council has announced the shortlist for the BFC/Vogue Designer Fashion Fund 2016.
The five London-based designers who will compete for the prize, which consists of a £200,000 grant and a 12-month high-level guidance program, are: Osman Yousefzada of Osman, Amy Powney of Mother of Pearl, Emilia Wickstead, Sophia Webster and Anna Laub of Prism.
Among the judges who selected the candidates we find designer Victoria Beckham, British Vogue’s editor Alexandra Shulman and BFC ambassador Samantha Cameron.
Shulman said that ‘This is an inspiring shortlist because of its diversity. It’s a great representation of the spread of British fashion designers, and all the contenders have huge strengths to their creative visions.’
Caroline Rush, BFC chief executive and one of the judges, added: ‘These brands represent the best of London’s fashion talent as well as showing impressive business acumen. These designers all have the potential to become Britain’s next generation of global fashion brands.’
In order to win the competition, each designer has to present key looks from their spring collections and a business plan that shows how they are planning to globally expand their brand.
Sponsors of the prize include British Vogue, Burberry and Harrods, who will dedicate one of his windows to the designers for two weeks.
Everything will be documented on an online video-series on YouTube.
The winner will be announced on March 22.