Home » Fashion & Beauty » ASOS and H&M Launch Affordable Bridal Collections
H&M

ASOS and H&M Launch Affordable Bridal Collections

If you are getting married this year but don’t want to spend a fortune on a wedding dress, you’ll be glad to know that some high street retailers are now offering exclusive, super affordable wedding collections.

ASOS and H&M are the latest brands to join the bridal business.

Earlier this month, online store ASOS debuted its first wedding collection.

ASOS BRIDAL Vintage Lace Button Back Fishtail Maxi Dress, £250

ASOS BRIDAL Vintage Lace Button Back Fishtail Maxi Dress, £250

 

ASOS designer director Vanessa Spencer explained that this collection was inspired by the customers, and the designers ‘have trawled vintage archives to find a bridal outfit for everyone’; she added that the prices are affordable so that it’s possible to for the customer to buy multiple outfits.

ASOS BRIDAL Lace Sweetheart Tutu Midi Dress, £180

ASOS BRIDAL Lace Sweetheart Tutu Midi Dress, £180

image1xl (3)

Body Frock Bridal Orchid Jumpsuit, £300

Composed by 18 pieces, including classic lace maxi and midi dresses, jumpsuits and co-ords, the prices range from £65 to £300, with some bridal accessories from £8.

For the full collection: asos.com

As for H&M, the line will be available from April 7 and will be part of the Conscious Collection, meaning that the dresses will not only be affordable with prices from £149.99 to £399, but also eco-friendly.

Julia Restoin Roitfeld is the face of the H&M Bridal campaign

Julia Restoin Roitfeld, daughter of former French Vogue’s editor in chief Carine Roitfeld, is the face of the H&M Bridal campaign

‘Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux’, said the brand’s creative advisor Ann-Sofie Johansson.

So, what we can expect from this 35-piece collection are ethical materials like raw silk, organic silk and linen, different silhouettes and lots of bohemian influences: ‘A feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautiful as she is conscious.’

Check out some of the designs below, courtesy of H&M.

1156_LB_117_sRGB_300-wedding-dress_426x639

1156_102_sRGB_300_320x480

1156_LB_105_sRGB_300-wedding-dress_426x639

1156_104_sRGB_300_320x480

1156_107_sRGB_300_320x480

Share this article

share we chat more

About Ammy Putzu

Profile photo of Ammy Putzu

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Skip to toolbar