Nestlé is suing the Israeli coffee company ‘Espresso Club’ for using a George Clooney lookalike in its ad, effectively ripping off the Nespresso series of commercials.
Watch it here:
The original Nespresso ad featuring Clooney:
Nespresso Israel said the lawsuit was being taken to “prevent customers being misled”.
Espresso Club CEO Oren Tal was quoted by local media as saying:
“This is a flagship case for Nestle and so they will fight us to the end. I think the discussion on using doubles will reach all the way to the High Court, but their claims don’t make sense, so that’s why I think we’ll win.
There is a whole genre in advertising of ads that relate to and make fun of their competitors.”