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2015 in review: most popular fashion questions, designers and models of the year

The end of the year is approaching and Google has just revealed its annual list of top trending searches.

It’s not a surprise that people turn to the famous site when they need to ask about important and/or embarrassing matters. And, it looks like this year we’ve been trying to learn many new things.

So let’s take a look at the top 10 of the most googled fashion questions:


1. How to walk in heels

2. What to wear on the first day of school

3. How to fray jeans

4. How to tie a shirt

5. What should a bride wear to the rehearsal dinner

6. What to wear booties with

7. What are mules shoes

8. What to wear to a wedding in the woods

9. How to dress up like Miranda Sings

10. What colour shoes go with a black and blue dress



The most searched designer of the year is Dior’s former creative director Raf Simons.

Simons has been in the news for leaving Dior after three years, but he is also known for his own label and his many collaborations, like Jil Sander and Adidas.



Other popular searches include swimwear designer Shoshanna Lonstein Gruss and Giambattista Valli.

Actress Lupita Nyong’o’s custom made Clavin Klein gown was the most googled Oscar red carpet dress, followed by Jennifer Lopez, Gwyneth Paltrow , Cate Blanchett and Dakota Johnson.



Kylie Jenner’s famous pout made ‘How to do the Kylie Jenner lip challenge’ and ‘What are lip fillers’ the most popular beauty questions.



Her sister Kendall Jenner was considered the ‘favourite’ for model of the year, alongside colleague and friend Gigi Hadid, but both have lost to 22-year-old German model Anna Ewers.



Ewers was discovered by Alexander Wang and has fronted many campaigns, as well as appearing on international Vogue covers and walking for dozens of designers. gave her the title of Most Successful Model of 2015.

Hadid, however, won the public vote as Reader’s Choice Female Model and Social Media Star of the year.


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